Why Producing 101 can raise funds for 50 million

I don’t know if you still have any impressions. I mentioned Tencent Video in last week’s article. That’s right! In this blog post, I want to mention my beloved reality show – Produce 101. Who can resist the charm of beautiful young girls!

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Although there is a risk that “girls are more demanding for girls”, women are more likely to be sympathetic to the same sex. Therefore, it is easier to form a discussion of various aesthetics and values. So, the whole program’s creativity is centered around how to pass on these values.

Figure 2

The creative team tried to find the point where the TV show resonated with every ordinary person. On the show, the players who are about to be eliminated were designed to take a graduation photo on the photo wall. In the evening, the girls packed up in the bedroom together, talked through the night, and filled in the form of aspiration. This is an unforgettable scene that every person who has graduated has experienced. Although ordinary people do not have the opportunity to be an entertainer, the production team constantly tries to restore the daily life of every Chinese girl in the details. Try to connect these common experiences to the relationship between the audience and the idols.

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101 girls are from families of different social classes. Some are studying abroad and returning to China. Some even too poor to finish her junior high school. Therefore, they will be noticed by the people in their class. For the whole program, the attracted fans themselves are across the hierarchy.

Another key word that the producer wants to highlight is the “team.” Compared with personal idols, everyone in the team idol may not be so dazzling, and more is to constantly improve themselves through hard training, and ultimately achieve success. From this perspective, “Produce 101” is also a bit like a career TV show. The show continues to reinforce the sharp side of the players. The girls are all fighting, facing the battle without shrinking, bearing the pressure of rating and scoring, how to deal with sharp problems, how to cooperate with people who are better than themselves. This also gives every ordinary person who faces challenges and life pressures in the workplace, but does not want to admit defeat, has a strong sense of substitution. The theme has been expanded by upgrading the theme to the entire social phenomenon.

This show also changed the relationship between fans and idols. “Produce 101” called the audience the founders of the girls’ team.  When fans participate in the growth of idols and even produce idols, the perspective of fans on idols has changed. Fans have changed from adoring people to raising people, and the relationship between idols and fans has changed dramatically. Because this TV show attracts audiences from all walks of life, there are a large number of fans who are willing to pay for idols. They will be willing to pay to buy the member of Tencent Video or other platforms to get the right to vote for their picked idols. In order to help your beloved idol get better rankings and higher exposure, fans will put photos of idols on the big screens of various cities. This is a huge expense.

The launch platform for creating 101 is Tencent Video. Finding this entrance is obviously one of the reasons why the show became a burst. When “Who did you pick?” has become the latest buzzword, even during the World Cup, “Producing 101” created nearly 5 billion broadcasts of the entire network, the WeChat popular index reached 22 million, and the discussion volume was nearly 100 million. “Producing 101” has 725 hot search entries, and the Baidu index has a peak of 270,000. It has become one of the most popular variety shows in recent years.

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This pink part of image shows the fundraising situation during the last week of the competition. The first two units are in RMB, last column is in 10,000 RMB.

 

 

Reference

Figure1,2,3

https://v.qq.com/x/search/?q=%E5%88%9B%E9%80%A0101&stag=12

Figure 4

Wechat:Mingxingzibenlun